“As a relative newcomer to the fitness industry, I constantly read up on the history of fitness, current trends, as well as what many predict the future of fitness will be. Ian Lauer’s e-book “Book Fitness Modeling Work” intrigued me as he explains exactly how he made the transition from someone with an idea of becoming a model to one that is branding himself as a multi-faceted brand. I immediately was able to implement a few of the strategies in this book to my current work as a personal trainer. Ian’s attitude of “I can do it, so can you” has helped me gain confidence in myself. His simple, yet powerful strategies are a great how-to guide that I will refer to much as I develop my own fitness career.”
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